Transportation
Transportation is the data of movement, where the truck itself is the smallest unused slot, and the network is ahead of the metric that spoke.
The industry's economics are dominated by the empty mile: the driver repositioning, the lane nobody filled, the trailer sitting a production, gate, wherever it got dropped. The network is what decides the cost, and the network is the thing spreadsheets can barely represent.
Fleet and driver data is the second pole. Telematics texts, dispatch records, and the invoiced miles disagree on the same trip, which one ended up in the billing system depends on nobody being able to agree. The whole discipline of data here is reconciliation first, then the route and utilization intelligence on top.
What you get
The promise, kept honest. Direction, not invented numbers.
- 01
A load and asset view that shows the emptiness in the network, and the cost of leaving it there
- 02
Rate and pricing that read the actual move — deadhead included — not the booked rate
- 03
Reconciled dispatch, telematics, and billing that agree for the first time
The constraints
The parts that make this industry different. If one of these sounds like your problem, that is the conversation to have.
- The empty trip is the economics — the model has to price tension, not just line-haul
- Trip, mileage, dispatch, and billing disagree on the same load — reconciliation is the first deliverable
- The network is many-to-many; a local optimization is a global penalty invisible until the end of the week
- Driver and asset identifiers are not a single namespace across telematics, dispatch, and payroll
How we deliver
The engineering gates that separate a demo from a deployment in this industry.
- Data reconciled from truck, dispatch, and billing as the project — before route optimization is touched
- The deadhead and empty-mile state modeled as a first-class number, not scraped off
- Driver and asset identity kept distinct — the analysis never conflates the two
Call us when
- The margin on a job is only known after a month of spreadsheets
- Empty miles are described by feel, not by a number
- Dispatch and billing each have a different 'true' mileage for the same trip
Building in transportation?
Describe the situation in a paragraph. We will tell you what we would look at first and what it would cost to find out.